Along with a host of well-known celebrity faces, solaraid and super seed brand 9bar are excited to launch their first joint campaign ‘pitch dark portrait’ on sunday 30th october, which encourages people across the uk to take pen to paper and draw their self-portrait in the dark.
The campaign will shine a light on SolarAid’s ongoing mission to bring safe and affordable solar lamps to rural African communities where the only sources of light are dim and dirty – such as the expensive kerosene lamp. The campaign will highlight how difficult it is to do things when you can’t see at night.
A variety of celebrities have already dimmed the lights and put pen to paper in support of the campaign, ready to share their #PitchDarkPortrait across social media when the clocks go back on October 30th. Celebrities include models and television personalities Alesha Dixon, Jodie Kidd and Jennifer Metcalfe, as well as Sunday Brunch presenter Simon Rimmer, Sky Sunrise news anchor Sarah Jane-Mee, Rio 2016 gold medalist Ed Clancy and Physical Activity Expert Professor Greg Whyte.
Additionally, money raised will help SolarAid distribute affordable solar lights to families in rural Africa – enabling them to save money while improving health, education and the environment. Furthermore, 42% of families’ savings is spent on food which increases the regular nutritional intake of each family.
9BAR, one of SolarAid’s key partners and instrumental to this new campaign, has been supporting SolarAid since March 2015, with sales from every 9BAR providing a night’s clean, sustainable energy for families in Africa.
To get involved, there are four simple steps:
Cover your eyes or turn off the lights and draw your self-portrait on a piece of A4 paper
Take a photo of yourself / have someone take a photo of you holding up your #PitchDarkPortrait next to your face
Post the photo of you holding your #PitchDarkPortrait on Twitter and / or Instagram, including the hashtag
Text SEED09 followed by the amount you wish to donate to 70070 (e.g. SEED09 £3)
600 million people in Africa do not have access to electricity. When the sun goes down, the choice is to be in darkness or use sub-standard alternatives like the dirty and expensive kerosene lamp. This campaign will highlight the seriousness of this problem. Poor or no lighting makes even simple tasks much more difficult. Everyone who takes part in #PitchDarkPortrait will be spreading the SolarAid story and showing that this no longer needs to be a problem. We have the solution – the solar light – but we need your support.” – Jamie McCloskey, Programme Partnerships Manager, SolarAid
9BAR / SolarAid
9BAR has been partnered with the SolarAid charity since March 2015. In April 2016, this partnership won the Business Charity Award for best Charity Partnership in the Consumer Goods, Food & Beverage Category.